If you run a business in Nepal, you already know: Dashain and Tihar aren't just festivals, they're the biggest shopping season of the year. People buy new clothes, gifts, sweets, electronics, and a hundred other things in just a few weeks. The question is — will they think of your shop when they're buying? This is exactly where outdoor ads earn their place. During festival season, people are out on the streets more than usual — going to the market, visiting family, traveling between cities. A hoarding board on the way to a busy market, or a digital screen near a shopping area, catches people exactly when they're already thinking about spending money. Here's something a lot of businesses get wrong: they wait until the week before Dashain to start advertising. By then, the good locations are already booked, and your ad barely has time to sink in before the festival starts. The businesses that do well are the ones who book their spot a month or two early, so people see the ad again and again before they even start shopping. Timing your message matters too. Early in the season, your ad can simply build awareness — just your name and what you sell. Closer to the festival, switch to something with more urgency, like a discount or a limited-time offer. The same board, used well, can carry two different messages across the season. We also always tell our clients: keep your message short during festival season. People are busy, tired from shopping, and their minds are full. A cluttered board with too much text gets ignored. A clean board with one clear idea — your name, what you offer, maybe a simple offer — sticks much better. If Dashain and Tihar are important for your business, don't leave your outdoor advertising for the last minute. Come talk to us early, and we'll help you find a spot that gets seen by the exact crowd you're hoping will walk into your shop this festival season.